Our Team

Lilia is a mission-driven bilingual business and marketing strategist passionate about transforming how organizations can tangibly improve peoples’ lives and society at large. She strives to inspire strategic solutions at the intersection of human behavior, rigorous data intelligence, creativity, equity, inclusion, and access to fuel positive financial growth.

For the past 25+ years, Lilia has worked with Fortune 500 companies including: P&G, Coca-Cola and Walmart to successfully market and advertise their brands while delivering amazing customer experiences. She has worked closely with C-suite and other senior executives to identify audience/marketplace insights, create a company’s vision/brand purpose, create persuasive brand narratives and measure impact from both a business operations/financial and increasingly social impact perspective.

Over the course of her career, Lilia has specialized in researching and deeply understanding the needs of all types of diverse consumers and communities including U.S. Latino, Black, Chinese, Vietnamese, Korean, LGBTQ+ and Veterans. Based on this understanding, she has devised strategies to successfully engage these audiences by communicating the right messages in relevant channels/media to create meaningful brand connections and fandom.

Lilia is an outspoken advocate for underserved communities and currently serves on the National Board of Directors of The Hispanic Alliance for Career Enhancement (HACE) and Business and Professional People for the Public Interest (BPI). In addition, she strives to help BIPOC first-generation students graduate from college and is an adjunct professor at Columbia College of Chicago teaching Consumer Behavior and Brand Strategy.

Delia is a trailblazing technology executive and entrepreneur, boasting over 20 years of experience in technology innovation, digital transformation, supplier diversity, and vendor management. As a first-generation college graduate, she has persistently sought opportunities to excel and has received numerous awards and recognitions throughout her career. Delia’s success is rooted in her technology acumen, her ability to foster relationships with C-Suite executives and develop business strategies, incubate new business models, and build out large digital transformational programs within organizations.

In her role as Principal Engagement Leader for Amazon Web Services, Delia is an invaluable asset, partnering with Fortune 500 clients, managing relationships, and navigating corporate structures to discover innovative ways technology could reach new customers, deliver exceptional experiences, and grow businesses. Additionally, Delia invests her time in nurturing future leaders through coaching and mentoring.

Delia’s entrepreneurial spirit led her to create her own company, AzTech Innovation, which she founded as CEO in 2011.  AzTech focused on IT vendor optimization and aimed to differentiate itself in the marketplace by providing avenues for technology MWBEs to have a seat at the table. Under her leadership, AzTech partnered with organizations to create and implement IT supplier diversity practices, leveraging IT MWBEs and increasing supplier diversity ROI.

Delia has been recognized for her outstanding leadership and innovation in technology. As a passionate champion of diversity and inclusion, she is celebrated for her unwavering dedication to empowering Hispanic communities and fostering the growth of future leaders. Her tenacity in elevating aspiring Hispanic professionals, collegiate candidates, and young trailblazers has garnered her a spot on the prestigious HITEC 100 list of the 100 Most Influential Hispanic Leaders in Technology for two consecutive years (2022 and 2023). Delia’s advocacy efforts resonate in her recent appointment as the Lead of the Hispanic Star Chicago Hub. As a Hispanic Star Ambassador and esteemed member of the Strategic Committee at the United Nations Summit of the We Are All Human organization, she actively shapes global conversations and initiatives for a more inclusive world. This year and in 2018 Hispanic Leadership was celebrated as Delia was named to Who’s Who in Hispanic Chicago/Suburban Chicago by Negocios Now. Also in 2018, Delia was invited to participate in the Tuck School of Business – Digital Excellence Program for Minority Entrepreneurs. In 2017, Delia was honored as Latina Style’s: Entrepreneur of the Year in Chicago as well as selected to partake in the Stanford Graduate School of Business Latino Entrepreneurial Program, a 6-week business program open only to 75 national candidates. In this same year, Delia completed the 12-week Women’s Business Development Center “Scale Up” program in Chicago while working to gain certification as a minority-owned business.

Throughout her career, Delia has been a keynote speaker and panelist, speaking on topics such as supplier diversity, STEM, and women in leadership. Delia is a member of the HITEC Foundation’s Mentoring Committee working with college-bound students.  She most recently served as the Vice-Chair of the Board of Directors of HACE (Hispanic Alliance for Career Enhancement), a national non-profit dedicated to the employment, development, and advancement of current and aspiring Latino professionals. 

Delia’s corporate accomplishments across multiple industries are vast, having held pivotal IT leadership roles at United Airlines, Aon Corporation and playing integral roles in projects at Catholic Health Initiatives and General Growth Properties and Ameritech (now known as AT&T). Throughout her career, she has demonstrated exceptional ability in strategic corporate advisory, program management, team development, and out-of-the-box long-term plans for organizational growth and success.

Education has always been a priority for Delia. She attended Our Lady of the Lake University in San Antonio, Texas, and earned her B.A. in Political Science with a minor in Accountancy from the University of Illinois at Chicago.

Today, Delia relentlessly pursues her mission to “Change the Face of the Game,” embodying her unwavering dedication to strategic, goal-oriented vision as a distinguished executive professional, STEM advocate, and champion for diversity and inclusion. With an innate flair for excellence, Delia seamlessly incorporates her passions into all aspects of her life, from her enthusiasm for bowling, golf, and pickleball to her advocacy for underrepresented communities in the golfing world. As a proud member of the LPGA Amateur Golf Association, Delia continues to make her mark on the world with her unique blend of style, flair, and commitment to excellence.