Our Mission
To empower individuals and organizations through culturally relevant, bilingual financial education and tools that promote financial literacy, confidence, and well-being—building financially strong and inclusive communities.
It is our vision to create a world where financial wellness is accessible to everyone—empowering all people, especially underrepresented communities, to build wealth, achieve financial independence, and shape a more equitable economic future.
SHENIX® is an innovative financial wellness platform designed to empower individuals and organizations by providing customizable and culturally relevant financial education and resources. Our mission is to enhance financial literacy and well-being across diverse communities, ensuring that everyone has on-demand access to the tools necessary for achieving their financial goals. While SHENIX® was founded with a focus on addressing the unique challenges faced by the Latina community, our services are designed to benefit a broad audience.
At SHENIX®, we understand that financial wellness is a critical component of overall well-being. Our platform offers a comprehensive suite of services, including personalized financial planning, retirement tools, and career development resources. We use technology to deliver these services through a user-friendly app that provides on-demand access to financial education and support. Our offerings are available in English and Spanish, ensuring inclusivity and accessibility for all users.
Why SHENIX®
When I was a freshman in high school, I worked part-time, side by side, with my mother at her bridal shop. She taught me much about business, including how to help customers select gowns and accessories that symbolized their eagerness for a new life, a new happy beginning.
I witnessed my mother’s business acumen—how she provided customer service, offered wonderful gowns, and ensured her customers would know they would have that promised new beginning. During this time, different vendors would visit the shop to pitch their products or services. One day, a financial representative approached my mom with a service pitch. He only spoke English, and my mother only spoke Spanish. So, I stepped in as a temporary translator.
Immediately, the representative stopped speaking to my mother, a long-time businesswoman who handled customers for years. Instead, he solely pitched his product to me, a 14-year-old high school student. It was like my mother had vanished from the room.
She hadn’t vanished and since then neither did that scene from my mind. I just kept thinking: This isn’t right. Unfortunately, this situation wasn’t an anomaly. My mother and other Latinas like her had a long list of similar experiences, where they were discounted or overlooked simply because they were Spanish-speaking Latinas. Life would eventually teach me that even English-speaking Latinas get largely ignored and overlooked by the financial industry, so action is needed. Working with other recognized and trusted national leaders, and co-founders, we’re building SHENIX® to help address these long-standing issues facing Latinas and much more. Our mission is simple: Help Latinas build their financial legacy.
— Olga Camargo
Founder and CEO
Chicago Roots
SHENIX® Fintech App for Latinas Rooted in Chicago’s Powerful Little Village Mexican Community.
La Villita
#1 gateway for the Latinx community in the Midwest.
80k Residents
1,000+ Businesses
$900M Yearly Sales