ABOUT SHENIX®

Why SHENIX®

When I was a freshman in high school, I worked part-time, side by side, with my mother at her bridal shop. She taught me much about business, including how to help customers select gowns and accessories that symbolized their eagerness for a new life, a new happy beginning. 

I witnessed my mother’s business acumen—how she provided customer service, offered wonderful gowns, and ensured her customers would know they would have that promised new beginning. During this time, different vendors would visit the shop to pitch their products or services. One day, a financial representative approached my mom with a service pitch. He only spoke English, and my mother only spoke Spanish. So, I stepped in as a temporary translator. 

Immediately, the representative stopped speaking to my mother, a long-time businesswoman who handled customers for years. Instead, he solely pitched his product to me, a 14-year-old high school student. It was like my mother had vanished from the room.

She hadn’t vanished and since then neither did that scene from my mind. I just kept thinking: This isn’t right.  Unfortunately, this situation wasn’t an anomaly. My mother and other Latinas like her had a long list of similar experiences, where they were discounted or overlooked simply because they were Spanish-speaking Latinas. Life would eventually teach me that even English-speaking Latinas get largely ignored and overlooked by the financial industry, so action is needed. Working with other recognized and trusted national leaders, and co-founders, we’re building SHENIX® to help address these long-standing issues facing Latinas and much more. Our mission is simple: Help Latinas build their financial legacy.

— Olga Camargo
Founder and CEO